COE Distributing, a distinguished national office furnishings distributor and manufacturer, with the mission to create inspiring work environments, has welcomed Scott Nichols in a new position as Director of eCommerce Sales Strategy. Nichols will be responsible for measuring and optimizing eCommerce business, educating both internal and external groups on the best practices to maximize growth and sales, and will work directly with eCommerce accounts to help them manage and create best in class representation of products on eCommerce platforms. With his 13 years of experience in merchandising, product management, eCommerce, channel development, sales, global sourcing, pricing, customer service, market strategy, vendor relations, and supply chain management, he has all attributes desired to be successful in this role. He is proud to be a part of a company with both strong growth in sales and culture; one that matches his values and ambitions.
Nichols joins the company at a time when eCommerce is accelerated, and businesses are looking for strategies to prepare for the transition. His knowledge, dynamic forward thinking, and growth mindset, will help propel COE and their customers ahead in eCommerce and assist in navigating in an ever changing, technology-based world.
“I am delighted to bring Scott onboard to lead our eCommerce initiatives,” Chief Marketing Officer Melanie Ewing states. “As the move to digital/online sales has accelerated the past 12 months, the addition of this talent to our team will allow COE to be a better resource for our customers.”
Nichols hit the ground running on January 22nd, by connecting with COE team members, leaders, and sales reps, beginning to learn the processes and platforms of the business, and submerging himself in the culture by taking part in the leadership book group. COE is excited for him to start forming connections with all the valued dealers, and bringing new ideas onboard to assist in the continuous growth and company goals.
“I’m looking forward to working with a highly respected team that is poised for great growth,” Nichols states. “I’m bringing a diverse background of business knowledge in the furniture industry having worked at National Business Furniture for 13 years in different capacities. I’ve worked in merchandising, operations, eCommerce, and love pitching in wherever help is needed.”
COE Distributing welcomes Scott to the team and is ready to support him as he grows both himself and the business.